Data Science, Business Information on Steroids

Data Science and Business Information gathering are sometimes, erroneously, used as interchangeable terms. Both Data Science and Business Information gathering provide a great deal of added capabilities and benefits to your company, even though they are different.

A few years ago Business Information, also known as BI, was the king of information used to differentiate your company from your competitors. BI was gathered by sophisticated software that investigated a company’s databases and pulled out relevant information and KPIs that were used to make management and director level decisions.

However Big Data came knocking on the door with its myriad of unstructured information coming from everywhere, and BI began to struggle as it needed more structured data to work from.

Data analysts that had until more recently were the luxury hiring of larger companies, began to be more sought after. Using appropriate software, they could integrate the mass of Big Data and find not only KPI an decision making reports but also predictive information with high levels of accuracy. The ability of data analysts to not only gain past information, but also future predictions meant companies with data analysts had far more useable information with which to manage and expand their companies. Truly information that was BI on steroids.

BI will ask “what has happened in the past?” Data analysts will ask “what has happened in the past and will this happen in the future?” and both will get accurate, provable supporting information. BI works on only past information whereas Data Science looks at trends, predictions and potential activities to make their reports. BI needs structured, often static, information whereas Data Science can also work on fast moving, hard to find, unstructured information. Even though both use software, companies are moving from BI to Data Analysis.

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